Arcadia Trail is a Petsmart proprietary product line specializing in outdoor adventure gear for dogs that I helped launch and work on for multiple years. Collaborating within a team, we strategically developed the go-to-market strategy for both online and in-store purposes. I orchestrated multiple photo shoots, capturing the essence of the gear both in-studio and on location in Arizona, including a beautiful 3 day shoot in Sedona, AZ. The resulting visuals, combined with design strategy, formed the foundation for the initial evergreen campaign and subsequent seasonal launches, contributing to the product's successful market introduction and continuation.