As an Art Director for the Best Western Hotels account at Ideas Collide, I am on the team that leads the conceptualization and execution of seasonal and promotional campaigns. My role involves directing multiple photo shoots so they coincide commercial video shoots, which are in turn seen in over 250 tactics per campaign across various platforms such as digital ad banners, social media, billboards, digital out-of-home, and co-op pieces. Beyond campaigns, I've played a key role in evergreen branding and strategy, including logo design for one of Best Western's hotel chains. Working within a dynamic cross-functional team, I oversee multiple designers at different stages of projects to ensure cohesive and impactful visual communication.