With PetSmart I worked as a Senior Designer and Art Director, and played a pivotal role in conceptualizing and directing numerous photo shoots, both on set and on location. These shoots contributed to a diverse array of campaigns, including evergreen master brand, seasonal promotions, new product launches, events, social media initiatives, email campaigns, and web-based products and programs. Collaborating with various teams, I navigated the realms of both print and digital tactics, ensuring a cohesive visual presence across multiple channels.