For PetSmart at Home, I led the curation and branding of a curated range of both new and existing products, available both online and in stores that were branded as part of the PetSmart at Home product line. From developing product categories to creating the overarching branding and concept for each set, I oversaw the entire process, including casting, set design, styling, cost management, production coordination, and addressing end-use concerns. The result was an integration of visuals across print and digital tactics, enhancing the project's impact in online platforms, emails, social media, and in-store displays.