Serving as the Art Director for the Weight Watchers account at Ideas Collide, I collaborated closely with their internal design and e-commerce teams, crafting comprehensive website and email designs across various initiatives, from standard master brand representation to dynamic seasonal campaigns and promotional endeavors. Additionally, I directed the website and associated go-to-market deliverables for the successful launch of two new proprietary Weight Watchers protein bars, contributing to a visually cohesive and impactful digital presence.